品牌故事

FORDARE is a bold and confident Chinese designer brand founded in 2021. At its core, the brand embodies the spirit of daring to try anything, with a focus on bravery, confidence, and a carefree attitude. The brand’s girls, shaped by the diverse cultural landscape of an information explosion era, exude confidence, fearlessness, and a multicultural perspective.

These local fashionistas, balancing design aesthetics and practicality, exhibit a curiosity for life and draw inspiration from their memories of growth, art, and real-life experiences. FORDARE  aims to create an exclusive wardrobe for the “Chinese hot girls,” blending elements of sportswear with refinement to craft a powerful and sensual athletic design style.

The brand also incorporates nostalgic imprints and shared symbols of bygone eras, observing and extracting playful patterns from daily life. Unique cutting and tailoring techniques amplify the splendor and romance of women, showcasing FORDARE’s distinctive fashion charm.

The name  translates to “brave creation,” symbolizing the brand’s desire for modern women to bravely face challenges. FORDARE hopes to bring luck and good fortune to women, serving as a companion on their fashionable journey. By combining sports elements, vintage charm, and unique designs, FORDARE provides women with a distinct and powerful fashion choice, allowing them to radiate confidence and courage in every challenge.

Brand Vision

FORDARE aspires to be a trailblazer in Chinese women’s fashion, breaking traditional boundaries by offering modern women unique and empowering fashion choices, inspiring confidence to bravely face the challenges of life.

Brand Mission

By blending sports elements, multicultural perspectives, and unique design, the mission of FORDARE  is to create vibrant and fashion-forward clothing for women, allowing them to showcase confidence, courage, and independence in every moment of their lives.